"CEO Tickler" Program

The Mysteries of the Household

CU*BASE is a powerhouse in managing member relationships and understanding their financial needs well enough that cross-selling is a natural part of conversation. When you consider the coming year, you'll recognize the thin margins in your future. Your strategy has to be stronger than relying on rule of thumb shotgun marketing or even worse, doing nothing at all. How valuable is knowing your members? Priceless! But you can prove it to yourself and your staff by initiating some new practices this year.

What processes are in place for enrolling household members?

What data points should you set to use for later analysis? A couple examples to get you started are head of household and spouse. What else can you use?

What is the purpose of householding at your credit union?

Some ideas include to write a loan, to create mailings, or maybe for research and analysis of your community marketplace. But this is your credit union and your community. The value is in there; you get to decide how to drive it out.

What is the regular review and maintenance process at your credit union?

Do you have one? If you schedule it, there is a higher probability that you will act on it and follow through.

Who is responsible for understanding those near-member opportunities in households?

What's stopping you from reaching out and offering services that will turn those near-members into active members?

List three projects or functions that took advantage of using household information last year?

You could use another third party software; you could hire a market analysis expert; you could pay for analytics to be generated for your market. You could. But the truth is, you have the tools available to you 24/7 in CU*BASE. It's called householding and we have a book for that. http://www.cuanswers.com/pdf/cb_ref/H-HouseholdStatistics.pdf and if you want more, check out the book, Knowing Your Members http://www.cuanswers.com/pdf/cb_ref/KnowingYourMembers.pdf Copy and paste the links into your browser window to go directly to those reference materials.

When was the last time your team looked at aggregate household data available to the management team?

Have you met with your management team to specifically discuss how you can use householding features in CU*BASE to communicate with members and non-members from your target market? As a matter of fact, have you asked your management team to explain your Householding Tactics and Processes? Make Householding part of your vocabulary this year, add it as an agenda topic at your next Management Meeting. Make 2010 the Know Your Members year.




The Mysteries of the Household CU*BASE is a powerhouse in managing member relationships and understanding their financial needs well enough that cross-selling is a natural part of conversation. When you consider the coming year, you'll recognize the thin margins in your future. Your strategy has to be stronger than relying on rule of thumb shotgun marketing or even worse, doing nothing at all. How valuable is knowing your members? Priceless! But you can prove it to yourself and your staff by initiating some new practices this year.



What processes are in place for enrolling household members? What data points should you set to use for later analysis? A couple examples to get you started are head of household and spouse. What else can you use?



What is the purpose of householding at your credit union? Some ideas include to write a loan, to create mailings, or maybe for research and analysis of your community marketplace. But this is your credit union and your community. The value is in there; you get to decide how to drive it out.



What is the regular review and maintenance process at your credit union? Do you have one? If you schedule it, there is a higher probability that you will act on it and follow through.



Who is responsible for understanding those near-member opportunities in households? What's stopping you from reaching out and offering services that will turn those near-members into active members?



List three projects or functions that took advantage of using household information last year? You could use another third party software; you could hire a market analysis expert; you could pay for analytics to be generated for your market. You could. But the truth is, you have the tools available to you 24/7 in CU*BASE. It's called householding and we have a book for that. http://www.cuanswers.com/pdf/cb_ref/H-HouseholdStatistics.pdf and if you want more, check out the book, Knowing Your Members http://www.cuanswers.com/pdf/cb_ref/KnowingYourMembers.pdf Copy and paste the links into your browser window to go directly to those reference materials.



When was the last time your team looked at aggregate household data available to the management team? Have you met with your management team to specifically discuss how you can use householding features in CU*BASE to communicate with members and non-members from your target market? As a matter of fact, have you asked your management team to explain your Householding Tactics and Processes? Make Householding part of your vocabulary this year, add it as an agenda topic at your next Management Meeting. Make 2010 the Know Your Members year.


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